Download PDF by Cornelius Holtorf: Archaeology Is a Brand!: The Meaning of Archaeology in

By Cornelius Holtorf

ISBN-10: 1598741799

ISBN-13: 9781598741797

What impression is there at the box to acknowledge that archaeology is a standard characteristic in everyday life and pop culture? established upon the examine of britain, Germany, Sweden and the us, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in those nations, and the variations among media displays and viewers wisdom and charm to the topic, In his basic enticing, populist type, Holtorf discusses the most techniques on hand to archaeologists in enticing with their well known representations. Possessors of a widely known, certainly valued and good underpinned model, archaeologists have to take extra heavily the allure in their paintings.

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Additional info for Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture

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You learn more when it is not a museum,” says the founding director of what must be one of the most successful archaeological enterprises in the world. The educational messages ‘Jorvik’ contains – about the Viking age, archaeological practice and the need to protect or rescue archaeological sites – are partly conveyed on a subliminal level rather than through explicit didactics. Addyman’s admits to having been inspired a lot by Vance Packard’s ‘The Hidden Persuaders’ (1960), a study of how advertisers employ depth psychology to influence people’s choices in daily life.

Recently, Burenhult featured again as a scientific expert on TV, discussing a series of archaeological documentaries about a murder case at Stonehenge, cannibalism among the American Anasazi and a lost Viking town on Gotland, broadcast within the context of Swedish state television’s educational programmes. In 2005, a brand-new archaeological series was launched on the Swedish state television station SVT. It reached phenomenal viewing rates of regularly more than 20% and occasionally over 30% market share.

Probably even higher figures could be cited for some historical documentaries. 30 Archaeology is a brand! Archaeology in The Simpsons15 In the classroom, Skinner makes an announcement over the intercom - Attention, all honour students will be rewarded with a trip to an archaeological dig. [The honour students cheer]. - Conversely, all detention students will be punished with a trip to an archaeological dig. [The detention students boo]. Soon enough, the field trip is underway. Jimbo, Dolph and Kearney are pick-axing into the ground, wearing prisoner-style outfits.

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Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture by Cornelius Holtorf

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